Every once and a while, something leaps out of the daily blog read that completely reframes something and provides a whole new framework for looking at it. There’s a post on Seth’s Blog about pitching things to the small, committed fan group or the broader masses. Everybody knows there are these two groups you can aim a new product at, and we’ve spent plenty of time at Jobyssey debating this feature or that, and whether it was more important to keep things basic for wider appeal, or to add on the bells and whistles that the most dedicated users want to see. The “Aha!” moment, though is realizing that in between the small bell curve of passionate users and the much larger bell curve of mainstream users is a great, big trough. Equivocate too much, and you’ll end up with something too bland for the true believers and too quirky for the average joe. I hadn’t ever looked at it this way, but that probably explains the demise of a lot of seemingly good ideas. One to ponder.